Competitive Analysis Template
Get a leading edge over the competition by using the competitor analysis template. Identify the other companies you're competing with and how your product or service compares.
Trusted by 65M+ users and leading companies
About the Competitive Analysis Template
The competitive analysis template is where you will analyze and evaluate the competitive landscape for products, services, and companies.
With a simple competitive analysis template, you will be able to answer these questions:
Who are the other companies you’re competing with?
How does your product or service compare?
What makes you stand out?
What are your competitors doing well that you can learn from?
The benefits of the competitive analysis template
When you use a competitive landscape template, you will gain knowledge that can inform your product, marketing, sales strategies, and potentially your business strategy for the future.
By conducting a competitor analysis, you can learn about the market, what’s working and not working for your customers or potential customers, and where there are areas of opportunity for your company.
When you use Miro’s competitive analysis template, you will be able to see everything in one shared space, where you can easily make notes, add stickies, and invite your team to collaborate in real-time or asynchronously.
How to use the competitive analysis template
There are many different competitive analysis examples, and you may want to perform one for each use case. For instance, you can do one for your digital marketing strategy, one for your website, and one for in-person events, to name just a few.
You may want to make adjustments to the competitive analysis template depending on the specific use case, but here are a few common elements you will have in all of them:
Step 1: Start by filling out your company information.
You may wish to include some high-level information about your company, such as your mission, values, value proposition, etc., as well as an overview of your main competitors.
The competitors you list here will often be your direct competitors who offer a comparable product or service.
Step 2: Describe your product/service information.
This can include various price points of your main offerings and your channels to acquire new customers. If you know this information about your competitors, you can list it here, too.
Step 3: Gather information about the market.
This may include your percentage of market share (and the respective percentages of the competitors you’ve listed), your competitors’ social media and web presence, and how your company is positioned in the market.
Step 4: Perform a SWOT analysis.
Determine your strengths, weaknesses, opportunities, and threats in comparison with the competitors you’ve identified.
Step 5: Define your competitive advantage.
With all the information you’ve gathered in the previous steps, you can now define your competitive advantage.
What areas separate you from the competition, and how can you continue to make the most of them?
Can I customize the template to include additional competitors or specific criteria?
The template can be tailored to your specific needs by allowing you to add more competitors or criteria relevant to your industry or market. This customization feature enables you to create a highly valuable competitor analysis report that is relevant to your business needs.
How frequently should I update the competitive analysis using this template?
To stay competitive in your industry, it is crucial to continuously monitor your competition. The competitive analysis process should be ongoing, and your template should be updated regularly to ensure you have the most accurate and up-to-date information. At a minimum, you should aim to update the competitive landscape template once a year, but it's important to also update it when there are any significant changes in your industry or market. By doing so, you can identify emerging trends or threats and make informed decisions to stay ahead of the competition.
Is there a recommended format for presenting the information within the template?
There is no specific format for presenting the information within the template. However, presenting the information clearly and concisely is always good practice, using headings and subheadings wherever necessary. Consider using bullet points or numbered lists to make the information more readable. Ultimately, the format you choose will depend on the type of information you're presenting and the intended audience.
Get started with this template right now.
4P Marketing Mix Template
Works best for:
Marketing, Brainstorming, Workshops
Product, Place, Promotions, and Price. Starting with this template (and those 4Ps) you can choose the best way to take your product or service to market. The secret is to create just the right mix—deciding how much each P needs in terms of investment, attention, and resources. That will help you build your strengths, adapt to the market, and collaborate with partners. And our tool is the perfect canvas to create your marketing mix and share with teams and across your organization.
Example Mapping Template
Works best for:
Product Management, Mapping, Diagrams
To update your product in valuable ways—to recognize problem areas, add features, and make needed improvements—you have to walk in your users’ shoes. Example mapping (or user story mapping) can give you that perspective by helping cross-functional teams identify how users behave in different situations. These user stories are ideal for helping organizations form a development plan for Sprint planning or define the minimum amount of features needed to be valuable to customers.
Burndown Chart Template
Works best for:
Project Management, Agile Workflows, Mapping
Whoa whoa whoa, pace yourself! That means knowing how much work is left—and, based on the delivery date, how much time you’ll have for each task. Perfect for project managers, Burndown Charts create a clear visualization of a team’s remaining work to help get it done on time and on budget. These charts have other big benefits, too. They encourage transparency and help individual team members be aware of their work pace so they can adjust or maintain it.
Cost-Benefit Analysis Template
Works best for:
Leadership, Decision Making, Strategic Planning
With so many day-to-day decisions to make—and each one feeling high-stakes—it’s easy for all the choices to weigh a business or organization down. You need a systematic way to analyze the risks and rewards. A cost benefit analysis gives you the clarity you need to make smart decisions. This template will let you conduct a CBA to help your team assess the pros and cons of new projects or business proposals—and ultimately help your company preserve your precious time, money, and social capital.
Design Brief Template
Works best for:
Design, Marketing, UX Design
For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.
Mad Sad Glad Retrospective
Works best for:
Brainstorming, Ideation
It's tempting to measure a sprint’s success solely by whether goals and timelines were met. But there’s another important success metric: emotions. And Mad Sad Glad is a popular, effective technique for teams to explore and share their emotions after a sprint. That allows you to highlight the positive, underline the concerns, and decide how to move forward as a team. This template makes it easy to conduct a Mad Sad Glad that helps you build trust, improve team morale, and increase engagement.